Starwood Capital among suitors for £850m staycations giant

Tuesday 12th October 2021 10:00 BST

Sky News understands that Starwood Capital, run by Barry Sternlicht, is among the parties shortlisted by advisers to Park Holidays.

Starwood Capital joins the private equity firm PAI Partners and the Universities Superannuation Scheme, Britain's biggest pension scheme, as bidders for the staycations giant.

At least one other investor is also part of the process, according to insiders.

Their interest in Park Holidays follows a decision by the investment firm Intermediate Capital Group (ICG) to hire HSBC and Royal Bank of Canada to run an auction of the company, which has seen its performance buoyed by demand for domestic vacations.

The company is the biggest operator of its type in the south of England, with 33 parks under its ownership, including at Dawlish in Devon, Felixstowe in Suffolk and Birchington in Kent.

It offers caravan and lodge holidays, touring and camping, and holiday home ownership.

Last week, Sky News revealed that the Canadian owner of Parkdean Resorts was close to instructing bankers to prepare a sale of the company.

Other recent deals in the sector have included CVC Capital Partners buying Away Resorts - the owner of well-known holiday parks such as Whitecliff Bay on the Isle of Wight and Sandy Balls in the New Forest - and subsequently combining it with Aria, another operator.

Bourne Leisure, the owner of Butlin's and Haven, was sold in February to Blackstone, another major buyout firm.

A Starwood Capital spokesman declined to comment.

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